Will search results differ on these terms: Pacific / pacific? Hmm..maybe! Most search engines ignore case. However, some search engines automatically notice capitalization and will only search for the unique upper and lower case combinations in your search terms. In other words, be aware of upper and lower case in your search terms so you can see how your search engine of choice handles this slippery topic. Google automatically searches in lowercase, even if you type your search terms using capitals. However, Google will return results that match both upper and lower case instances of your keywords. As a rule of thumb, use lower case, to broaden your search, and capitals to narrow your search.

If you decide case is crucial to the meaning of your keywords, enforce the punctuation by using the quotation marks operator. Placing quotation marks around a specific phrase, "Pacific Ocean" should instruct your search engine of choice to exactly match the capitalization of the terms. However, don't be surprised by the inconsistencies between search engines; expect them!